A well thought out marketing plan, realistic goals
and a corresponding budget are essential to the success of your cookbook.
That's why FRP clients receive marketing assistance in every phase of the
cookbook process. The FRP marketing staff can walk you through pricing your
book to pre-selling to establishing effective sales channels to promoting your
title. We provide numerous training resources and opportunities for
consultation. We'll brainstorm with you, evaluate your plans and materials, and
support you in all aspects of marketing your project. Our success is your
success. Perhaps that's why so many of our clients produce additional volumes
and continue to reprint successful books produced in partnership with FRP.
Our Marketing Services include:
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FRP Cookbook Seminar
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Two tracks: Development and Marketing
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Comprehensive Marketing Manual
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Free Marketing Consultation on:
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Written marketing plans and goal setting
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Promotional pieces/postcard mailings
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Back cover copy
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Table Talk: monthly electronic newsletter
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Media/Publicity Consultation
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Access to FRP media list
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Cooperative advertising opportunities
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Press releases leading to potential book reviews
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Distribution
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Consultation and assistance
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The Cookbook Marketplace distribution network is available for domestic ( US )
distribution (additional charge)
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Select international trade shows, catalog inclusion, and direct mailings within
the United States
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Web site presence at www.frpbooks.com.
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