Promotion and publicity support is woven throughout the marketing plans for each and every book. Throughout the process, FRP marketing staff maintains close contact with all clients, helping to fine tune publicity programs for each effort.

• how to write an effective press release
• developing a target media list
• putting together a press kit
• establishing a regular schedule for press releases
• working with radio or TV
• uncovering new media outlets
• evaluating advertising opportunities
• publicity ideas geared towards volunteers and employees
• success stories from other FRP clients

As an FRP client, you have access to FRP's media list, the opportunity to participate in national cooperative advertising opportunities and attend trade shows. We write a press release on every new book or newly acquired reprint we produce, which could lead to potential book reviews on a local, regional or national level for your title.

Be sure to ask about our Marketing Momentum program, built to help our clients promote their books through the effective use of promotional materials.

For more information on Marketing Momenrum, e-mail marketing@frpbooks.com