The FRP marketing staff will help its clients obtain pre-publication sales before delivery of books.
The pre-sales program itemizes important details in any sales campaign, such as potential sales events, and target
audiences, including:
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group membership, employees, friends
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kick-offs, opening, or special events
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corporate sales
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wholesale or store accounts
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distribution
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media
The campaign provides a checklist of appropriate target sales numbers per group
and ways to compile names, addresses, and numbers for the lists. It recommends
items to streamline the pre-sales process. It also provides necessary steps to
take when establishing new business policies and procedures. Other steps
include:
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creating special sales offers
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designing and mailing promotional materials
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planning special events and event-related details
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scheduling meetings with potential sales and/or event partners
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organizing distribution of pre-sold books
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developing press materials to promote your book and the pre-sales campaign
FRP offers our clients the opportunity to purchase promotional materials
(posters, postcards, bookmarks, color copies of cover, business cards,
promotional mock-up of book.) through our Marketing Momentum program.
Promotional materials are an important part of a pre-sales campaign and have
helped our clients pre-sell as much as 20% of their total print runs!!
For more information on Marketing Momentum, e-mail
marketing@frpbooks.com 
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