Promotional
Materials Should be a Part of Your Cookbook Program from Beginning to
End
Postcards,
posters, banners, bookmarks, sell sheets, magnets—what do all these things
have in common? They can all be used to promote your cookbook as well as
gain brand awareness among prospective buyers—from the end consumer to a
retail store. Often, these materials are used in the presales stage of
your book campaign. A successful presales campaign will afford you the
opportunity to generate cash flow and begin to build momentum for your
cookbook sales. It is important to have something to represent the book to
prospective buyers. That’s where the promotional materials come in. The
types of materials that you will use will be dictated by your marketing
plan. You certainly don't want to pay for materials that you are not going
to use, so be sure to plan carefully. Click here to read the complete article.
Did you know FRP’s Marketing Momentum is a program of promotional materials to help you sell your cookbook? We offer banners, bookmarks, business cards, postcards (two sizes), posters, presale order forms, and promotional mock-ups. We can also help you with special order items such as custom brochures or sample recipe cards. To learn more about the program and to download an order form, click here.
Congratulations
to these FRP self-publishers on their recent cookbook reprints:
Junior League of
Junior League of
FRP
Cookbook University 2008—It’s an Event You Don't Want to
Miss
Spring Session—Thursday, May 8, and Friday, May 9 (registration deadline is April 6th) or
Fall
Session—Tuesday,
September 30, and Wednesday, October 1 (registration
deadline is August 28th)
You
can get all the information on line by clicking
here and then click on the session you are interested in
attending. (If you are an FRP Client, all attendees from your
company/organization must register at the same time in order to receive
your one free registration.)
Both events will take place in
MyFRP—Are You Signed
Up?
It is easier than
ever!
Publishers with a signed FRP contract simply need to go to http://myfrp.frpbooks.com/Login.aspx?ReturnUrl=%2fDefault.aspx and
choose "Click here to request a myFRP Login." Once you complete
the form, someone from FRP will get back to you shortly with your
login information. If you have any questions about MyFRP, please
contact us at marketing@frpbooks.com.
Did you miss an issue of
Table Talk? Check out our archives.
TOP SELLERS IN FEBRUARY
2008
1. Eating
Well Through Cancer —
Holly Clegg
2. Notably
Nashville — Junior
League of
3. Calling
All Cooks — Telephone
Pioneers of
4. Tables
of Content — Junior
League of
5. Marshes
to Mansions — Junior
League of
7. Mardi
Gras to Mistletoe —
Junior League of
Shreveport-Bossier, LA
8. Down
Home Delicious — Stonywood
Publications
9. A
Thyme to Entertain — Junior
League of
Congratulations to these FRP
Publishers who were recently recognized with Tabasco Community Cookbook
Awards:
- National
- National
- New England Regional:
- South Regional: Marshes
to Mansions—Junior League of
- Southwest Regional: Tastes &
Treasures—Historical League (
- Special Merit: Starfish
Café—Union
Recently republished by FRP
Publishing, the cookbook series from the Favorite
Recipes From Home-Economics Teachers was featured in the Jewish Exponent on February 28,
2008.
FRP
Publicity Services recently helped these self-publishers receive the
following media coverage:
- Passion
for Coffee by Patricia McCausland-Gallo
was featured in Coffee Talk's
2008 Buyer's Guide, in the “new products to buy” section. This
publication was mailed to 18,000 recipients in the
- The Daily Press, a daily newspaper
in
- Healthy Directions, a healthy lifestyle magazine out of Ontario, Canada, ran three more of Holly Clegg’s recipes from Eating Well Through Cancer in their May issue. Healthy Directions has a circulation of 100,000. The Health Monitor Network, one of the nation’s leading multimedia patient education publishing companies, reaching over 40 million patients and caregivers more than six times annually, is running three more of Holly Clegg’s recipes in one of their June/July publications. These magazines are distributed, free of charge, in physicians’ waiting rooms. Clegg’s recipes, color photos, Web site information, and general by-line will be featured.
Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com, and we will put it in the next issue of Table Talk.
REGULARLY
SCHEDULED PROMOTIONS
Put in place at least four specials per year, which you can offer to your wholesale accounts during each quarter. That way, when you contact them they'll know it’s something worth their while to pay attention to. An E-mail-blast is a really good and inexpensive method of communicating to a very large group of contacts if you have their e-mail addresses. There are also those who don't use e-mail whom you'll need to telephone or mail a postcard to with the offer. Be sure to note the style by which they prefer to be contacted in your database management system to make the most of your promotional communications.
THE COOKBOOK MARKETPLACE
SHOWCASE—March 2008 Specials
The following titles are
available during the month of March at a 20% discount when ordering
online with us at http://www.cookbookmarketplace.com/. (State sales tax and
shipping will be added to your order upon checkout.)
Use the discount code
TTMARB08 when checking out on the following
titles:
Lemongrass
& Limes—Regular retail $26.50 – 20%
off = $21.20
Pomegranates
& Prickly Pears—Regular retail $28.95 – 20%
off = $23.16
My
Favorite Recipes—Regular retail $12.95 – 20%
off = $10.36
By
The Sackful—Regular retail $14.95 – 20%
off = $11.96
Delicious
Fruit Desserts—Regular retail $19.95 – 20%
off = $15.96
Delicious
Salad Meals—Regular retail $19.95 – 20%
off = $15.96
The
Life of the Party—Regular retail $17.95 – 20%
off = $14.36
Savor the Spirit—Regular retail $22.95 – 20% off = $18.36
Fill your Kitchen with Vintage Cookbooks!
Looking for a few classics to
add to your cookbook shelf? Might we recommend the Favorite Recipes of
Home Economics Teachers cookbook series? Five different titles are
included in the series—Desserts, Meats, Casseroles,
Salads, and Vegetables.
Each of these
vintage cookbooks contains 2,000 time-tested, family-favorite recipes
exchanged by home economics teachers across the country. To learn more about these
books, visit this link:
https://www.frpbooks.com/store/store_vintagebooks.aspx
Also available is The
Illustrated Encyclopedia of American Cooking. First published in 1972, more
than 500,000 copies of this cookbook were sold exclusively by Southwestern
students door-to-door. Now available through the trade, this classic
cookbook, set up in easy-to-use encyclopedia style, offers more than 5,000
recipes in 200 different categories; helpful tips; and information
galore—from setting a table, napkin folding, and garnishing to selecting
produce, storing foods properly, and so much more. This is the cookbook
that every cook—young or old—must have!
2008 FRP, 2451 Atrium Way,
Nashville, TN 37214
All Rights Reserved