July 2010

Navigating the Waters of Distribution Distribution is one piece of the sales pie when it comes to your cookbook. On average, only 10% of a print run will sell through a distributor. (The other pieces are retail sales, where you sell the book directly to the consumer, wholesale sales - selling your book through a bookstore, gourmet shop, etc. and special sales which are corporate sales, etc.)   When it comes to distribution, the questions always flow freely. We are going to answer some of the most commonly asked questions about working with a distributor to help you navigate the waters. While distribution sales may offer this smallest amount of revenue per book, distributors are vital in getting your book into the hands of consumers, particularly those who are not in your sales region.   Click here for the rest of the article.   Congratulations to these FRP self-publishers on new titles: Rust MOKS, LLC. — The Best of Cottey Cooking Junior League of Galveston County — Culinary Classics from Beachside to Boardwalk

VISIT FRP EMPLOYEE BLOGS Dave Kempf - President of FRP, Inc. - http://www.dk4frp.blogspot.com/ Information and ideas on the self-publishing industry with an emphasis on cookbooks.   Anne Pritchard - Sales Representative, Cookbook Marketplace - http://cookbooksareme.blogspot.com/ Recipes and cooking tips, along with reviews of community cookbooks.   COOKBOOK MARKETPLACE PUBLISHERS - CO-OP AD OPPORTUNITY Taste of the South Magazine has offered The Cookbook Marketplace ad space in the October/November 2010 issue. A terrific issue to be a part of as the holiday season comes into full-swing! This issue includes an entertaining piece with Halloween & Thanksgiving table settings, a food feature called the Ultimate Mac & Cheese Guide and a culinary travel piece Savannah, GA. (For more information on Taste of the South Magazine, visit their website at http://tasteofthesouthmagazine.com/.) This opportunity is only available to books in distribution with The Cookbook Marketplace. The size of the ad will either be a full-page or half-page, depending on the response from this e-mail. Your spot in the advertisement will include your cookbook's cover, book details and a 10-15 word description of the title. All book sales will be driven through The Cookbook Marketplace website. Cost will be $175 per cookbook title.   If you are interested in participating in this co-op ad, send an e-mail to marketing@frpbooks.com by Thursday, July 29th. If enough publishers respond to this opportunity you will then be sent a title registration form to complete. There are a limited number of spaces available, and the ad will be filled on a first-come, first-served basis, so don't wait! Credit card payment is required, but you will not be billed until early October. Please let us know if you have any questions. WEBSITE THAT MIGHT BE HELPFUL Julee Hicks, Communications Coordinator, came across this website recently: http://www.emotionscards.com/locations.html The site gives not only the traditional holidays and observances, but other notes and points of interest plus birthdays of note, birth month flower, etc.  This site might be helpful in your cookbook marketing efforts and give you some ideas to put a new spin on the book. (For example, July is Hot Dog Month. Perhaps you want to hold a special grilling, cookout or kids-focused event centered on this all-American staple.) MyFRP—Are You Signed Up? Valuable information is waiting for you on MyFRP. Publishers with a signed FRP contract simply need click here and choose "Click here to request a MyFRP Login." Once you complete the form, someone from FRP will get back to you shortly with your log-in information. If you have any questions about MyFRP, please contact us at marketing@frpbooks.com.

From Alison Nash - FRP Copy Editor Grilling burgers, eating fresh corn on the cob, and sipping sangria under an umbrella on the deck with friends…this is my idea of a perfect summer afternoon. With the warmer weather fast approaching, I've been on the lookout for a fresh, new sangria recipe to try on my guests. Savor the Seasons from the Junior League of Tampa had just what I was looking for! This has the great taste of “original” red sangria, without having to purchase several different bottles of various liqueurs I won't use for anything else. It mixes up quickly and can be made in advance if you leave out the soda until just before serving. You can even pour the sangria over ice in glasses and then top each serving with the soda to ensure optimum “fizziness”. After falling in love with this recipe (and their Almond-Crusted Chicken in Strawberry Sauce in the same book), I can hardly wait to see the Junior League of Tampa’s new book this fall!   Sippin’ Sangria   1 (1.5-liter) bottle cabernet sauvignon or merlot 1 cup vodka 2 cups orange juice 1 cup sugar ¼ teaspoon cinnamon Orange slices Apple slices 3 (12-ounce) cans lemon-lime soda   Combine the wine, vodka, orange juice, sugar, cinnamon, orange slices and apple slices in a large pitcher or container and stir until the sugar is dissolved. Chill in the refrigerator until ready to serve. Add the soda just before serving. Serve over ice with pieces of the fruit.   Serves 10 to 12   From Savor the Seasons – Junior League of Tampa   Order a copy of Savor the Seasons , or any of our under $20 titles at www.cookbookmarketplace.com for 40% off enter the promo code SSSS-$20 to receive your discount at checkout. (State sales tax and shipping will be added to your order upon checkout.) Offer good until July 31, 2010.

Please click here to unsubscribe from future issues of Table Talk .