July 2008

The Potential Power of Blog

Blogging is widely recognized as a trend in which people share information via the Internet. But can a blog help you promote and sell a cookbook?

The word “blog” became semiofficial in 1997. It described a Web site that was independently created and updated on a frequent basis; the updates were written as posts, like a journal or diary. Some bloggers posted photos, too. In their posts, bloggers could link words directly to other on-line sites or articles they were referring to. “Unlike a big media outlet, bloggers focus their efforts on narrow topics…” wrote Lev Grossman and Anita Hamilton in a June 2004, Time magazine article.  To read the complete article, click here.

For questions, comments, or assistance in setting up your own blog, feel free to call Amanda Sapp, FRP Publicist at 615-391-2667. And don't forget to check out FRP's new blog, "FRP Crockpot," at www.frpcrockpot.blogspot.com. Be sure to join the conversation.

Congratulations to these FRP self-publishers on their new books:

Dr. Norma Will—From My Travels to Your Table

Michael Saxer—Cooking with a Private Chef

National Association of Junior Auxiliaries—Silver Spoons Blueberry Afternoons

Congratulations to these FRP self-publishers on their recent cookbook reprints or repackages:

Junior League of Little Rock, AR—Traditions

Junior League of Pensacola, FL—Some Like It South

FRP Cookbook University: September 30–October 1, 2008

Register today for this opportunity to learn about all the aspects of self-publishing a cookbook, as well as valuable networking with other self-publishers. Guest speakers include Holly Clegg, nationally known cookbook author, and Penny C. Sansevieri, author of Red Hot Internet Publicity.

Cookbook University Tuition
FRP Client: No Charge for the first attendee; $100.00 for each additional attendee
Non-FRP Client: $399.00 per person
Master-Level class: $125.00 (in addition to CU tuition)

Visit the FRP Cookbook University Web page for more information and to register.

Deadline is August 28, 2008.

Co-op Ad Opportunity for Cookbook Marketplace Publishers

The Cookbook Marketplace has just been offered some ad space in the October/November issue of Taste of the South magazine. The ad will be full page, four-color and feature multiple titles from The Cookbook Marketplace. The cost per book cover will be $215 (a great price). Your participation will include your book cover, title, name of publisher, number of pages and recipes, retail price and a short description of the book. All book orders will be driven through the CBMP website. We do require payment by credit card, but we won't bill your credit card until early October and you will receive a receipt via e-mail. Space will be filled on a first-come, first-served basis. If you are interested in participating in this opportunity please e-mail marketing@frpbooks.com by July 25, 2008. Please remember, your title must be in The Cookbook Marketplace distribution system to participate in this ad.

Interested in Cookbook Swaps? Please read this article and respond by July 20. (Please note that you must be an FRP publisher to participate in our swap list.)

TABASCO^® Awards—Entry Form is now Available

This will be the 19^th year for the TABASCO^® Community Cookbook Awards. Don't miss out on your opportunity to win one of these prestigious awards. Cookbooks published by nonprofit organizations in 2007 or 2008 are eligible to win anywhere between $500 and $2,500 with national and regional awards. Cookbooks that have sold more that 100,000 copies (regardless of when they were first published) are eligible for induction into the McIlhenny Hall of Fame.

First established by the McIlhenny Company in 1989, the TABASCO^® Community Cookbook Awards were created to recognize the best of the thousands of cookbooks published annually which generate funds for charitable causes while preserving America’s rich culinary history.

For complete details and an entry form, visit the TABASCO® Web site. The entry form is also on MyFRP in the Marketing Assistance Section. Entry deadline for the TABASCO^® Community Cookbook Awards is
September 26, 2008.

One of FRP’s Project Editors earns a CCP!

Nicki Wood, FRP Project Editor, recently passed her CCP (Certified Culinary Professional) exam. There are approximately 350 individuals in the world with the CCP distinction, which is given by the IACP (International Association of Culinary Professionals). To earn a CCP, an individual must go through six steps. To read about the path to a CCP, visit this link: http://www.iacp.com/displaycommon.cfm?an=7

Nicki received her bachelor’s degree in English literature from the University of the South at Sewanee, then her Master’s degree in English literature from the University of North Carolina at Chapel Hill. She spent nearly a decade as the restaurant reviewer and food writer at the Nashville Banner, a daily newspaper, during which time her lively career was profiled by the Wall Street Journal. In 2001 Nicki and her family moved to England so her husband could attend Cambridge University’s M Phil program in European Studies. While there, Nicki edited cookbooks for English clients and taught Media Studies at a sixth form college in Cambridge. She returned to the United States in 2004 and continued her work at FRP. She is the author of The London Shopping Companion (Cumberland House Publishing) and is currently a guest equipment tester for Fine Cooking magazine.

Congratulations Nicki!

Did you miss an issue of Table Talk? Check out our archives.

TOP SELLERS IN JUNE 2008

1.       Notably Nashville—Junior League of Nashville

2.       River Road Recipes—Junior League of Baton Rouge

3.       Calling All Cooks—BellSouth Pioneers

4.       Stop and Smell the Rosemary—Junior League of Houston

5.       Tables of Content—Junior League of Birmingham, AL

6.       Charleston Receipts—Junior League of Charleston

7.       The Cotton Country Collection—Junior League of Monroe

8.       River Road Recipes II—Junior League of Baton Rouge

9.      Marshes to Mansions—Junior League of Lake Charles

10.   Huntsville Heritage Cookbook—Junior League of Huntsville

from Amanda Sapp, FRP Publicist

I love sweet potatoes. I also love hummus. I don't believe in sharing when it comes to eating sweet potato fries or pita bread and hummus. So when I found this recipe for Roasted Sweet Potato Hummus, in the Junior League of Roanoke Valley's cookbook, Oh My Stars!, you can imagine my outlandish excitement. This recipe, however, I will share.

Roasted Sweet Potato Hummus

- 3 cups chopped peeled sweet potatoes

- 2½ cups chopped onions

- 1½ cups chopped carrots

- 1 tablespoon olive oil

- ¼ tahini

- ¼ teaspoon salt

- ? teaspoon pepper

- Combine the sweet potatoes, onions, carrots and olive oil in a large bowl and mix to coat well. Spread in a 10x15-inch roasting pan. Roast at 350 degrees for 1 hour or until the sweet potatoes are tender.

- Combine the roasted vegetables with the tahini, salt and pepper in a food processor container and process until smooth. Serve with breadsticks, crackers or pita bread.

- Tahini, or sesame seed paste, can be found in most well-stocked markets.

Makes three cups.

Trinity Episcopal Church (Shall We Gather) in Wetumpka, AL, is inviting groups and individuals who have published cookbooks to participate in their Gathering at the River: A Cookbook Fair and Tasting on August 23, 2008. The fair will feature cookbooks compiled by churches, families, civic organizations, individuals, and whoever else would like to take part. Fairgoers will have an opportunity to purchase cookbooks and sample some of the foods featured. Trinity's cookbook, Shall We Gather, will be among those on sale.
Anyone in the Wetumpka area who would like to be part of this event, call (334) 567-0158.

The Junior League of Lafayette received PR in the The Daily Advertiser (Lafayette, LA) on June 29^th. Their cookbook, Talk About Good II, was featured in the New Orleans Museum of Art gift shop. It coincides with the special forty-year retrospective of George Rodrigue titled Rodrigue's Louisiana: Cajuns, Blue Dogs and Beyond Katrina. Featured at the exhibit was artwork highlighted in the Talk About Good II cookbook. The exhibit at NOMA ran from March 1 until June 8 and broke attendance records for the museum. Also, a recipe from the League’s book, Tell Me More, was in the Times of Acadiana (Lafayette, LA) on July 3, 2008.

An article on America's oldest Junior League cookbook, Charleston Receipts, published by the Junior League of Charleston, was featured in the Times-Herald (Newnan, GA) on July 4, 2008.

Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com, and we will put it in the next issue of Table Talk.

THE COOKBOOK MARKETPLACE SHOWCASE — July 2008 Specials

Celebrations abound in the summertime. We've gathered up a few of our “celebration” titles, which come from the west coast all the way to the Deep South, to offer during the month of July at a 40% discount! These titles contain great ideas to help enhance all your summer celebrations. Place your order via our Web site at http://www.cookbookmarketplace.com/. (State sales tax and shipping will be added to your order upon checkout.)

Use the discount code TTJUL08 when checking out to receive your 40% discount on the following “Celebration” titles:

Celebrate! (California)
Celebrate the Rain (Washington State)
Celebrate Colorado (Colorado)
Celebrations (Alabama)
Celebrations on the Bayou (Louisiana)



It seems that in today’s world of celebrity chefs and Food Network stars, community cookbooks have not been getting the recognition they deserve. Well, maybe that is about to change—there is excitement brewing with the fall release of FRP’s newest compilation cookbook, Recipes Worth Sharing…Recipes and Stories from America’s Most-Loved Community Cookbooks. Look for more information on Recipes Worth Sharing in next month’s issue of Table Talk.

Also, if you are in the Detroit area this summer or fall there is a must-see exhibit at the University of Michigan’s Clements Library in Ann-Arbor, MI. The exhibit honors the unheralded role of charity/community cookbooks and is titled “The Old Girl Network: Community Cookbooks and the Empowerment of Women.” The U of M Clements Library offers one of the most extensive collections of community cookbooks and their history, worth a visit at anytime. The exhibit will be on display through October 3, 2008. Open Monday through Friday, 1:00 to 4:45, or by appointment.

To read an interesting article discussing the exhibit follow this link: http://www.csmonitor.com/2008/0707/p17s01-lign.html

2008 FRP, 2451 Atrium Way, Nashville, TN 37214
All Rights Reserved

Please click here to unsubscribe.


July 2008
The Potential Power of Blog Blogging is widely recognized as a trend in which people share information via the Internet. But can a blog help you promote and sell a cookbook? The word “blog” became semiofficial in 1997. It described a Web site that was independently created and updated on a frequent basis; the updates were written as posts, like a journal or diary. Some bloggers posted photos, too. In their posts, bloggers could link words directly to other on-line sites or articles they were referring to. “Unlike a big media outlet, bloggers focus their efforts on narrow topics…” wrote Lev Grossman and Anita Hamilton in a June 2004, Time magazine article. To read the complete article, click here. For questions, comments, or assistance in setting up your own blog, feel free to call Amanda Sapp, FRP Publicist at 615-391-2667. And don't forget to check out FRP's new blog, "FRP Crockpot," at www.frpcrockpot.blogspot.com. Be sure to join the conversation. Congratulations to these FRP self-publishers on their new books: Dr. Norma Will—From My Travels to Your Table Michael Saxer—Cooking with a Private Chef National Association of Junior Auxiliaries—Silver Spoons Blueberry Afternoons Congratulations to these FRP self-publishers on their recent cookbook reprints or repackages: Junior League of Little Rock, AR—Traditions Junior League of Pensacola, FL—Some Like It South

FRP Cookbook University: September 30–October 1, 2008 Register today for this opportunity to learn about all the aspects of self-publishing a cookbook, as well as valuable networking with other self-publishers. Guest speakers include Holly Clegg, nationally known cookbook author, and Penny C. Sansevieri, author of Red Hot Internet Publicity. Cookbook University Tuition FRP Client: No Charge for the first attendee; $100.00 for each additional attendee Non-FRP Client: $399.00 per person Master-Level class: $125.00 (in addition to CU tuition) Visit the FRP Cookbook University Web page for more information and to register. Deadline is August 28, 2008. Co-op Ad Opportunity for Cookbook Marketplace Publishers The Cookbook Marketplace has just been offered some ad space in the October/November issue of Taste of the South magazine. The ad will be full page, four-color and feature multiple titles from The Cookbook Marketplace. The cost per book cover will be $215 (a great price). Your participation will include your book cover, title, name of publisher, number of pages and recipes, retail price and a short description of the book. All book orders will be driven through the CBMP website. We do require payment by credit card, but we won't bill your credit card until early October and you will receive a receipt via e-mail. Space will be filled on a first-come, first-served basis. If you are interested in participating in this opportunity please e-mail marketing@frpbooks.com by July 25, 2008. Please remember, your title must be in The Cookbook Marketplace distribution system to participate in this ad. Interested in Cookbook Swaps? Please read this article and respond by July 20. (Please note that you must be an FRP publisher to participate in our swap list.) TABASCO^® Awards—Entry Form is now Available This will be the 19^th year for the TABASCO^® Community Cookbook Awards. Don't miss out on your opportunity to win one of these prestigious awards. Cookbooks published by nonprofit organizations in 2007 or 2008 are eligible to win anywhere between $500 and $2,500 with national and regional awards. Cookbooks that have sold more that 100,000 copies (regardless of when they were first published) are eligible for induction into the McIlhenny Hall of Fame. First established by the McIlhenny Company in 1989, the TABASCO^® Community Cookbook Awards were created to recognize the best of the thousands of cookbooks published annually which generate funds for charitable causes while preserving America’s rich culinary history. For complete details and an entry form, visit the TABASCO® Web site. The entry form is also on MyFRP in the Marketing Assistance Section. Entry deadline for the TABASCO^® Community Cookbook Awards is September 26, 2008. One of FRP’s Project Editors earns a CCP! Nicki Wood, FRP Project Editor, recently passed her CCP (Certified Culinary Professional) exam. There are approximately 350 individuals in the world with the CCP distinction, which is given by the IACP (International Association of Culinary Professionals). To earn a CCP, an individual must go through six steps. To read about the path to a CCP, visit this link: http://www.iacp.com/displaycommon.cfm?an=7 Nicki received her bachelor’s degree in English literature from the University of the South at Sewanee, then her Master’s degree in English literature from the University of North Carolina at Chapel Hill. She spent nearly a decade as the restaurant reviewer and food writer at the Nashville Banner, a daily newspaper, during which time her lively career was profiled by the Wall Street Journal. In 2001 Nicki and her family moved to England so her husband could attend Cambridge University’s M Phil program in European Studies. While there, Nicki edited cookbooks for English clients and taught Media Studies at a sixth form college in Cambridge. She returned to the United States in 2004 and continued her work at FRP. She is the author of The London Shopping Companion (Cumberland House Publishing) and is currently a guest equipment tester for Fine Cooking magazine. Congratulations Nicki! Did you miss an issue of Table Talk? Check out our archives.


TOP SELLERS IN JUNE 2008 1. Notably Nashville—Junior League of Nashville 2. River Road Recipes—Junior League of Baton Rouge 3. Calling All Cooks—BellSouth Pioneers 4. Stop and Smell the Rosemary—Junior League of Houston 5. Tables of Content—Junior League of Birmingham, AL 6. Charleston Receipts—Junior League of Charleston 7. The Cotton Country Collection—Junior League of Monroe 8. River Road Recipes II—Junior League of Baton Rouge 9. Marshes to Mansions—Junior League of Lake Charles 10. Huntsville Heritage Cookbook—Junior League of Huntsville from Amanda Sapp, FRP Publicist I love sweet potatoes. I also love hummus. I don't believe in sharing when it comes to eating sweet potato fries or pita bread and hummus. So when I found this recipe for Roasted Sweet Potato Hummus, in the Junior League of Roanoke Valley's cookbook, Oh My Stars!, you can imagine my outlandish excitement. This recipe, however, I will share. Roasted Sweet Potato Hummus - 3 cups chopped peeled sweet potatoes - 2½ cups chopped onions - 1½ cups chopped carrots - 1 tablespoon olive oil - ¼ tahini - ¼ teaspoon salt - ? teaspoon pepper - Combine the sweet potatoes, onions, carrots and olive oil in a large bowl and mix to coat well. Spread in a 10x15-inch roasting pan. Roast at 350 degrees for 1 hour or until the sweet potatoes are tender. - Combine the roasted vegetables with the tahini, salt and pepper in a food processor container and process until smooth. Serve with breadsticks, crackers or pita bread. - Tahini, or sesame seed paste, can be found in most well-stocked markets. Makes three cups. Trinity Episcopal Church (Shall We Gather) in Wetumpka, AL, is inviting groups and individuals who have published cookbooks to participate in their Gathering at the River: A Cookbook Fair and Tasting on August 23, 2008. The fair will feature cookbooks compiled by churches, families, civic organizations, individuals, and whoever else would like to take part. Fairgoers will have an opportunity to purchase cookbooks and sample some of the foods featured. Trinity's cookbook, Shall We Gather, will be among those on sale. Anyone in the Wetumpka area who would like to be part of this event, call (334) 567-0158. The Junior League of Lafayette received PR in the The Daily Advertiser (Lafayette, LA) on June 29^th. Their cookbook, Talk About Good II, was featured in the New Orleans Museum of Art gift shop. It coincides with the special forty-year retrospective of George Rodrigue titled Rodrigue's Louisiana: Cajuns, Blue Dogs and Beyond Katrina. Featured at the exhibit was artwork highlighted in the Talk About Good II cookbook. The exhibit at NOMA ran from March 1 until June 8 and broke attendance records for the museum. Also, a recipe from the League’s book, Tell Me More, was in the Times of Acadiana (Lafayette, LA) on July 3, 2008. An article on America's oldest Junior League cookbook, Charleston Receipts, published by the Junior League of Charleston, was featured in the Times-Herald (Newnan, GA) on July 4, 2008. Are you an FRP publisher with good news to share about your cookbook? We want to hear about any media coverage, successful events, or goals reached. Please send your news to marketing@frpbooks.com, and we will put it in the next issue of Table Talk.

THE COOKBOOK MARKETPLACE SHOWCASE — July 2008 Specials Celebrations abound in the summertime. We've gathered up a few of our “celebration” titles, which come from the west coast all the way to the Deep South, to offer during the month of July at a 40% discount! These titles contain great ideas to help enhance all your summer celebrations. Place your order via our Web site at http://www.cookbookmarketplace.com/. (State sales tax and shipping will be added to your order upon checkout.) Use the discount code TTJUL08 when checking out to receive your 40% discount on the following “Celebration” titles: Celebrate! (California) Celebrate the Rain (Washington State) Celebrate Colorado (Colorado) Celebrations (Alabama) Celebrations on the Bayou (Louisiana) It seems that in today’s world of celebrity chefs and Food Network stars, community cookbooks have not been getting the recognition they deserve. Well, maybe that is about to change—there is excitement brewing with the fall release of FRP’s newest compilation cookbook, Recipes Worth Sharing…Recipes and Stories from America’s Most-Loved Community Cookbooks. Look for more information on Recipes Worth Sharing in next month’s issue of Table Talk. Also, if you are in the Detroit area this summer or fall there is a must-see exhibit at the University of Michigan’s Clements Library in Ann-Arbor, MI. The exhibit honors the unheralded role of charity/community cookbooks and is titled “The Old Girl Network: Community Cookbooks and the Empowerment of Women.” The U of M Clements Library offers one of the most extensive collections of community cookbooks and their history, worth a visit at anytime. The exhibit will be on display through October 3, 2008. Open Monday through Friday, 1:00 to 4:45, or by appointment. To read an interesting article discussing the exhibit follow this link: http://www.csmonitor.com/2008/0707/p17s01-lign.html
2008 FRP, 2451 Atrium Way, Nashville, TN 37214 All Rights Reserved Please click here to unsubscribe.