August 2010

Social Marketing by Christopher Bartlett, Special Contributor People and relationships.  We come in and out of each others lives at different times and in different places.  Markets are central meeting places where we can come together for reasons of exchange.  Products and services are exchanged for a price.  The price may be as common as an exchange of currency.  Or the parties involved may agree to trade products and services in lieu of payment. By understanding who the people are that come to our marketplace, we begin to learn about how to serve them.  We have the opportunity to teach them about our products, services, and how they relate to our prices.  Through building relationships, we are able to show customers the way we can benefit their wants and needs. Click here for the rest of the article. Christopher Bartlett was one of the main speakers at the 2010 FRP Cookbook University. Mr. Bartlett owns three businesses and is a pioneer in social media. For more information on Mr. Bartlett, visit http://chris.followcb.com.   Congratulations to these FRP self-publishers on new titles: Holly Clegg – Holly Clegg’s trim&TERRIFIC® Too Hot in the Kitchen: Secrets to Sizzle At Any Age Junior League of Tampa – Capture the Coast Jeanne Ambrose – Heartbreak Recovery Kitchen

CALLING ALL BLOGGERS Do you have a blog promoting your cookbook? Please send us the information, and we will include a link from our website. Send the blog address, and a short description of your blog to marketing@frpbooks.com.   VISIT FRP EMPLOYEE BLOGS Dave Kempf - President of FRP, Inc. - http://www.dk4frp.blogspot.com/ Information and ideas on the self-publishing industry with an emphasis on cookbooks.   Anne Pritchard - Sales Representative, Cookbook Marketplace - http://cookbooksareme.blogspot.com/ Recipes and cooking tips, along with reviews of community cookbooks.   AWARDS PACKET The 2010-2011 Awards Packet has been complied for FRP Publishers, and is now on MyFRP in the Marketing Assistance section. If you do not have access to MyFRP, information is included below. If you have any questions about the Awards Packet, please e-mail us at marketing@frpbooks.com. ATTENTION JUNIOR LEAGUES The Annual Cookbook Chairman and Annual President mailings were sent in PDF format via e-mail at the beginning of August. If you did not receive one, you can access them on MyFRP in the Marketing Assistance section. MyFRP—Are You Signed Up? Valuable information is waiting for you on MyFRP. Publishers with a signed FRP contract simply need click here and choose "Click here to request a MyFRP Login." Once you complete the form, someone from FRP will get back to you shortly with your log-in information. If you have any questions about MyFRP, please contact us at marketing@frpbooks.com.

From Tanis Westbrook - FRP Project Editor I always prepare the Yankee-Pleaser Casserole from the Junior League of Nashville’s Notably Nashville for breakfast whenever I have overnight guests.  The recipe first caught my attention because instead of the usual bread cubes called for in a breakfast casserole, this one uses corn muffin mix and grits, two foods that most northerners associate with the south.  Every time I serve this it receives rave reviews, and I get requests for it all the time.  The recipe is easy to prepare and can be made ahead of time and refrigerated or frozen, which means more time to spend with your guests.   Yankee-Pleaser Casserole   1 pound bulk sausage with sage 4 ounces (1 cup) shredded sharp Cheddar cheese 1 (8-ounce) package corn muffin mix 1 cup hot cooked grits 1/2 cup (1 stick) butter, melted 4 eggs 1 3/4 cups milk, heated 2 ounces (1/2 cup) shredded sharp Cheddar cheese Brown the sausage in a skillet, stirring until crumbly; drain. Sprinkle into a greased 2-quart baking dish and top with 1 cup shredded cheese.   Combine the corn muffin mix, grits, butter, eggs and milk in a bowl and mix well. Pour into the prepared dish. Top with 1/2 cup cheese. Bake at 325 degrees for 45 minutes.   If prepared ahead of time, allow a frozen casserole to thaw before baking and increase the baking time to 55 minutes for a refrigerated casserole. Serves 6 to 8   From Notably Nashville – Junior League of Nashville   Order a copy of Notably Nashville at www.cookbookmarketplace.com and receive 40% off enter the promo code TT-Aug to receive your discount at checkout. (State sales tax and shipping will be added to your order upon checkout.) Offer good until August 31, 2010.